New Design Ideas

As Thailand’s COVID-19 situation improves, the country is easing travel restrictions and welcoming back visitors. Green travel has gained popularity post-pandemic, with the Green Travel Community Enterprises in Wang Sam Mo District, Udon Thani Province, Thailand. Reopening after previous COVID-19-related closures. To align with this eco-conscious trend, community enterprises are preparing by creating new products and rebranding to reflect a green image. This study aimed to 1) enhance product branding and packaging and 2) test the market appeal of these updates for the Green Travel Community Enterprises. The objective was to help these enterprises add value, increase competitiveness and boost income by incorporating local identity and storytelling. The study engaged two target groups: (1) 10 stakeholders, who participated in a focus group to discuss branding and packaging needs and (2) 100 consumers, who provided feedback via a questionnaire. Results highlighted a preference for branding that emphasizes the community’s unique identity, wisdom and culture, as well as packaging that adds value and represents the community’s character. Both expert evaluations and consumer feedback reflected high satisfaction with the new designs, confirming their effectiveness in meeting market expectations