New Design Ideas

ISSN Print: 2522-4875

ISSN Online: 2524-2148

The Journal New Design Ideas is a peer-reviewed, open-access on-line & print journal devoted to publishing research papers in all fields of design, including industrial design, visual communication design, interface design, animation and game design, architectural design, urban design, and other design related fields. It aims to provide an international forum for the exchange of ideas and findings from researchers across different cultures. We aim to be a channel for the knowledge exchange between academia and industry by identifing the results are of interest or applicable to practical design.

Submission Current Issue Archive Special Issues

Digital Outreach: Informal Strategies for Publicization of Architecture-Related Content on Social Media

Published: 02-04-2026

https://doi.org/10.62476/ndi.101174

Abstract

This study explores the role of informal digital platforms in the public dissemination of architecture-related content, focusing on a 200-week-long YouTube live broadcast series hosted by a Turkish social media platform. Through a mixed-methods approach combining content analysis, relational mapping and centrality metrics (notably PageRank), we examine the relationships between conceptual categories and user engagement data. Main and sub-topic coding were used to evaluate content diversity and trend formation. YouTube metrics such as total views and average watch duration helped assess e-learning and informal learning potential. Additionally, the presenters' academic backgrounds and current professions were analyzed to assess accessibility and networking dynamics. The findings suggest a strong preference for e-learning content and emphasize the representational power of student contributions. Notably, no consistent correlation was found between sub-topic popularity and view counts.