New Design Ideas

This study examines key elements in cheese packaging design within the highly regulated food industry, providing insights to inform packaging designers' strategic decisions. Focusing on pre-packaged cheese products, the research identifies 67 evaluation criteria and analyzes 372 market samples using qualitative content analysis, clustering, hierarchical clustering and multiple correspondence analysis (MCA). The findings highlight cheese density as the most critical determinant of packaging attributes, with material selection, form and visual elements - such as realistic imagery and color choices - closely linked to cheese type, fat content and brand identity. Given the complexities of transitioning locally sourced cheeses into mass production and retail, along with the necessity of cold chain management, packaging emerges as a crucial factor in preserving product integrity and consumer appeal. This study uniquely integrates technical and graphic design aspects, addressing the high variability and similarities in cheese packaging. Although limited to the Turkish market, with 18% of analyzed products being imported, the research offers a foundational perspective for industry professionals, highlighting the need for ongoing evaluation in response to shifting consumer preferences and market dynamics.