New Design Ideas

This study investigates the transformation of modern Arabic logotypes into digital typefaces, with the Jordanian Television (JTV) logo as a representative case study. Despite the growing role of digital typography in global communication, Arabic script remains significantly underrepresented online, with fewer than 600 professional fonts available compared to over 15,000 in Latin. This shortage highlights an urgent need for culturally authentic and digitally adaptable Arabic fonts that address both functional usability and cultural visibility for more than 660 million speakers and users of the Arabic script. Modern Arabic logotypes, though primarily designed for branding, often embody qualities such as structural balance, visual clarity and geometric consistency, making them effective foundations for typeface development. This study employs a methodological framework that extracts visual units from the JTV logotype and expands them into the complete Arabic script system, covering isolated, initial, medial and final forms in accordance with Unicode Standard 16.0. By integrating design principles with digital encoding requirements, the process ensures fidelity to cultural identity while meeting technical standards of usability. The findings demonstrate how static logotypes can evolve into dynamic communication tools, reinforcing cultural heritage while simultaneously contributing to innovation in Arabic type design and enriching the digital font ecosystem.