Self-organization and social activity become important factors determining social well-being in old age. They not only affect physical and mental health, but also contribute to the integration of older people into society, keeping them in demand. For the effective realization of the potential of the older generation, systematic state support measures are needed, including the availability of medical services, the provision of opportunities for the realization of cultural needs, leisure and recreation. Social well-being in old age is closely related to adaptation to changing living conditions, maintaining activity and involvement in social activities. These processes play a key role in maintaining the quality of life of older people, their psychological well-being and social integration.